Virtual production is evolving and
major studios like Disney and Warner Bros are experimenting with new capabilities. Some of the big screen masterpieces you might recognize include
The Mandalorian (2019) and
The Batman (2022).
In both films,
virtual production allowed the studios to produce stunning visuals and create immersive 3D fantasy worlds with extensive set building or on-location shoots.
In terms of efficiency and feasibility, both productions demonstrate the possibilities of using virtual production to enhance creativity, streamline efficiency, and transform the production workflow.
In just the last few years, spawned by the necessity of a public health crisis, the film industry has revolutionized studio production to embrace virtual workflows. True cinematic works of art like
The Suicide Squad and
Loki benefited from the shift to virtual production processes.
Every day media technology is evolving and expanding capabilities that change when and where the creative work takes place. Instead of lengthy post-production edits, creative teams are using pre-production to create digital assets with
real-time collaborative review.
This technology is not only removing geographical limitations on productions, but it’s also streamlining approvals and administrative tasks resulting in a quicker production cycle.
It’s a significant change and the film industry will need to adapt to new expectations, new workflows, and new capabilities. As viewers experience the immersive cinematic experiences that are made possible by virtual production technologies, the bar is raised higher.
With virtual production budgets sometimes reaching
20% or more of a film budget, studios are in need of a solution to meet consumer expectations without raising costs. Now is the time for studios to get the right technology in place to manage assets, workflows, and media collaboration.
So
what tool can you turn to that has been put through its paces, thus ensuring you won’t be sticking your neck out when advocating for it?
5th Kind your answer.
As a digital asset management (DAM) platform, 5th Kind is designed with film creatives, directors, coordinators, vendors, and everyone else in mind. From secure digital assets to effortless collaboration and everything in between, our platform provides everything you need.
Book a demo today.
